Interesting news from the business world. The Internet Marketing Ninjas were acquired by SEO consulting firm Previsible. Founded in 1999 by legendary SEO Jim Boykin, the Ninjas were one of the oldest digital marketing firms in the world. The June 2025 Core Update continues with some suggestions there are minor gains for
some lucky sites affected by the series of Helpful Content Updates that started in September 2023. Cloudflare CEO Matthew Prince announced on X that Gemini was already blocked at Cloudflare by default. Perplexity and ChatGPT both launched their own web browsers this week. Rather than being built to compete with Chrome, the two browsers appear to be designed to be adapted to specific tasks. We have the unique and unfortunate opportunity to report on the complete transformation of our industry in vaguely real time. It stinks to spend time on but you need to know. Elon Musk owned AI, Grok, has become a full-on Nazibot, praising Hitler and calling for another Holocaust. This happened after Musk declared Grok too woke and removed many of the safety barriers regulating Grok's conceptualization and its output. As Jim reminds us, this is eerily reminiscent of how the genocide in Rwanda happened. Grok's change has pushed X's CEO Linda Yaccarino to resign after Grok sexually harassed her in a brutally misogynist series of tweets. We have nearly two dozen other stories relating to Google, Bing, or Generative search as well! It's all about being as visible as a Ninja, Previsible.