Mikkel deMib Svendsen is a SEO Legend. One of the original SEOs, Mikkel was known around early search conferences as the man in the bright orange suit. His almost adversarial take on Google in the early days set a tone and standard for how SEOs felt about working with the search engines in a friendly game of cat and mouse. Mikkel has continued practicing SEO while pursuing several other life passions, including a highly successful side-career as a potter and pottery instructor on YouTube where he has a popular channel. He has also released a massive and highly comprehensive SEO Master Course. We caught up with Mikkel in late March 2025 and got this interview.