Legendary SEO and all around friendly guy Tony Wright joins hosts Jim Hedger and Kristine Schachinger for a wide open discussion about the future of SEO. Founder of one of the oldest agencies still operating, WrightIMC, Tony has lived through and adapted to sweeping changes in the course of his career. This episode, recorded on February 8, 2024, covers how to roll with change in a time when even Google itself appears to be having trouble adapting. This was a fun, smart conversation.