As the March 2024 Core Update enters its third week, hosts Jim Hedger and Kristine Schachinger work to dissect and discuss different aspects of it. The Great Spam Hunt part of the update was said to have ended earlier this week and the fallout has been massive. Along with sites caught in the initial manual penalty sweep, countless niche sites have seen dramatic losses of traffic. Is a recovery possible and if so, what do webmasters need to do to achieve it? We also discuss changes in the management of Google Search following Liz Reed's appointment to Head of Search and speculate on how her tenure might affect the introductions of AI and SGE into Google's core search and other products. As it turns out, Google is introducing a virtual suggestion box asking for feedback on SGE and search in general. We round the show out with as many quick-hit Google stories as we can fit, including how Google recently removed phone numbers from hotel search listings, harmful content warnings on memes in Google images, and Uber's inability to remove its own UberEats buttons from Google Business profiles.