Truckin' through Groundhog Day of November 16th and talking Wikimedia too... "Six weeks until Christmas and all through the Web, not a placement was stirring because they were all dead. The dossiers were hung in massive digital files, defining all pages, their friends, and their while. And in Google's great blender, an awful sort just got slewed, making mincemeat of merchants whose lives just got screwed. I sat alone with rank checkers on screen but could only see red where once I saw green..." November 17, 20?? -- We had a show plan until Google did what Google did and so that plan got 302ed. We do have an interview with WikiCommons super-contributor Joe Mabel who spoke at the WikiConference North America 2023 held in Toronto last week, the one that was briefly truncated by a bomb threat but, because Google did what Google tends to do at this time of year, the interview was way too brief. Considering the importance of Wikipedia to the Web and its impact on search over the years, we could have talked with Joe for hours. Unfortunately, Google screwgled those plans by announcing what could be the most sweeping sets of changes to how Google creates, displays, and distributes search results since its first major update, 20 years ago today. We spend the last half of the episode discussing those changes. To Quote spokesperson Danny Sullivan, "Buckle Up!"