An article in Verve titled, "The people who ruined the Internet", teaches hosts Jim Hedger and Kristine Schachinger a valuable lesson; if you're really going to really ruin something as big as the Internet, you'll want to include a live alligator for extra emphasis. Jim and Kristine, who both know most of the people quoted in the article personally, are awestruck at how badly off-base a really well-written article about SEO could be. There's a lot to unpack, dissect, reframe, cut into very tiny pieces, and virtually snort off the turntable here but, like all good SEOs, we try.