In the second episode of a multi-part series on the impacts of A.I. on search engines and SEO, hosts Jim Hedger and Kristine Schachinger talk with Mark Traphagen, Vice President of Product Marketing & Training for seoClarity, an enterprise SEO platform. Mark talks about the ethical, technical, and business challenges of adding and altering A.I. in popular software products. -- Next, we're joined by Glasgow-based SEO Craig Campbell who talks about how he uses A.I. in some instances but how he won't in others. Craig talks about the current limitations of A.I. in his SEO practice and how Google is looking at A.I.. Always warm and thoughtful, Craig gave us an open and highly interesting interview.